The Challenge
Shield Point, a recruiting and staffing firm, needed a way to open doors beyond referrals and job boards. Cold outreach had underperformed historically, with positive reply rates sitting around 12%.
The Approach
We launched a single, precisely targeted cold LinkedIn campaign using the Proof First Outbound model. Rather than spraying a broad market, the campaign was built to surface pockets of high-intent demand — and quickly uncovered a high-value niche the firm had not been actively working.
The Results
The niche the campaign uncovered converted fast: within 5 weeks of launch, Shield Point closed a $40,000 executive placement deal sourced entirely from that one cold campaign — a return that repaid the engagement many times over from a single placement.
How Proof First Outbound works
Lead with proof
Every campaign opens with a custom asset built for the prospect — not a pitch.
Personalize at send time
Fresh context is pulled for each prospect the moment the message goes out.
Follow up until booked
Sequenced follow-up runs until a meeting lands on the calendar.
Proof First Outbound — campaigns that lead with a custom asset, not a pitch, and follow up until the meeting is booked.