The Challenge
Intellum AI, an AI services firm selling into B2B agencies and consultancies, had no predictable outbound engine. Meetings came from referrals and inbound only — cold channels were producing zero booked calls, making pipeline impossible to forecast.
The Approach
We deployed the Proof First Outbound system: instead of opening with a pitch, every campaign led with a custom proof asset built for the prospect, followed by persistent multi-touch follow-up until the meeting was booked. Targeting focused on a tightly defined ICP of B2B agencies and consultancies where the offer had the clearest fit.
The Results
Over the 8-week engagement, the campaign took cold-channel meetings from zero to 12 qualified meetings booked — and 4 of those conversations converted into closed deals. Outbound went from a dead channel to a working, repeatable source of pipeline.
How Proof First Outbound works
Lead with proof
Every campaign opens with a custom asset built for the prospect — not a pitch.
Personalize at send time
Fresh context is pulled for each prospect the moment the message goes out.
Follow up until booked
Sequenced follow-up runs until a meeting lands on the calendar.
Proof First Outbound — campaigns that lead with a custom asset, not a pitch, and follow up until the meeting is booked.